Four years ago Finnish mobile games developer Rovio was at rock bottom. Long development times and high overheads were pushing the organisation towards bankruptcy; 38 of the company’s 50-strong workforce were let go. Rovio’s next product didn’t just need to sell, it needed to sell enough to save the company. The make-or-break game was ‘Angry Birds’, which became a global phenomenon and catapulted the once struggling company to a $100m revenue business. Here’s how Rovio celebrated smashing half a billion downloads:
What lessons can publishers learn from the development process and business decisions behind the most successful mobile game in history? And how will publishers need to change if they want to secure a similar level of digital success? Find out at my talk at The Galley Club on Wednesday 6th February.