branding

/branding

Bars in bookshops

I'm sure it's not a brand new idea, but I like the brand new V&A Reading Rooms at 8 Exhibition Road, South Kensington. Very much. I like Waterstones' 5th View bar in their flagship Piccadilly store too but that's more of a bar, set up in the confines of a bookshop. I like combined bookshops [...]

By |January 6th, 2011|bookselling, branding|4 Comments

Is Penguin merchandise top of your Christmas list?

A visit to the Penguin Books website today throws up the fact (if, of course, you believe it's real and not just a smart marketing ploy) that the "most searched terms" on the site are: Penguin canvas bag and Take That. More evidence of the non-book product potential for publishers with a strong brand [...]

By |November 30th, 2010|branding|0 Comments

When publishers don’t sell books

Publishing isn't just about producing and selling books - or producing and selling book-like things. A growing number of 'book' publishers and newspapers now offer existing customers new products and services and/or court new customers with their extended brand. From the examples I tracked down when researching a teaching session on 'product and service diversification' [...]

By |November 11th, 2010|branding|8 Comments