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Keeping up to speed with social media – reviewing Jon Reed’s new edition

I can't quite believe that three years have passed since I blogged a review of my former colleague Jon Reed's first book: Get up to Speed with Online Marketing. Of course, times - especially when you're dealing with social media - change, so it's no surprise that publisher Pearson has just launched a new edition. [...]

By |October 28th, 2013|Book review, social media|0 Comments

Will LOCOG make the most of social media for London 2012?

Since I first shared my disappointment about the London Organising Committee of the Olympic and Paralympic Games' (LOCOG) lacklustre approach to social media on AccountingCPD's blog, I've tracked down the official International Olympic Committe social media guidelines. While encouraging social media and blogging activity by 'athletes and other accredited persons', they also place a number [...]

By |March 30th, 2012|Communication, social media|2 Comments