Why the elephant?

Elephants are striking, beautiful and social. They’re also adept at selecting the most appropriate communication method to match their desired outcome.

Watch a family herd and you’ll witness a whole host of activities and communications between different members of the group. Other-worldly ultrasonic stomach rumbles connect with animals several kilometres away; circus-like trumpet sounds, porcine squeals and high-pitched squeaks signal danger. And different head, neck, ear or trunk positions send out other messages.

The posture shown in this illustration is known as ‘standing tall’. It’s a dominance display to show how impressive the elephant is, and to ward off unwanted competitors. It’s a symbol of simple, effective and elegant communication – something for us all to aspire to…

© Strategic Content 2020

Communicating stuff.
Really well.

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