In summer 2011 the National Maritime Museum implemented a major marketing campaign to promote their new Sammy Ofer Wing.
Anna Faherty worked with the Royal Museums Greenwich’s digital media team to develop content for a London-based Foursquare campaign, designed to link major cultural sites to British maritime history.
The project involved substantial content research, as well as the writing of succinct and compelling ‘tips’, which were attached to each of the chosen venues using the Museum’s Foursquare account.
Sample tips:
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