Why Martini is the tipple of choice for publishers of the future

Why Martini is the tipple of choice for publishers of the future

Publishers are known for their penchant for the odd tipple, but after a day in a room full of them at Monday’s Futurebook conference, the only drink for me is a Martini. Not the classic cocktail, but the Martini & Rosso vermouth, as promoted in this 80s ad:

It may look startlingly retro, but it’s actually the future. Because publishing and bookselling in the future will be all about getting content to consumers any time, any place, anywhere – just like the Martini ad. If you want to know more, read my full musings on the conference at the Kingston Publishing Blog.

No Comments

Leave a Reply

Archive