Nelson Croom publish online learning courses for membership organisations and professionals.

Anna Faherty worked with Nelson Croom to develop Social Media for Professionals, a comprehensive online resource to help professionals use social media to support their individual and organisational goals and boost personal career development.

Key learning outcomes include:

• Identifying the most personally relevant social media platforms and tools
• Appreciating the importance of social media etiquette and appropriate privacy settings
• Using social media to stay up-to-date
• Developing your personal social media brand
• Building an online professional network
• Monitoring the effectiveness of your social media activity
• Integrating social media as a tool within your wider organisational practices

The course offers approved continuing professional development for a number of different professions. The 2016 update features new sections on virtual events, live streaming and social media, while also integrating new platforms and tools, such as Instagram and Slack.